Who would have thought simple pictures and captions would make it this far and have a huge impact on people. Today we are going to talk about memes. What is a meme? Above I have created a simple meme intended for creatives such as graphic designers, videographers, animators and such. It is simple and humorous. It is a caption of pictures with text over it sort of narrating the situation. Memes can be directed to certain individuals and groups of people to strike emotion. Good or bad, it is now a great way to advertise and connect with the upcoming world.
Memes have become the most relatable and direct form of contact between the customer and the business. it is easier than reading a paragraph of text and simpler than some abstract graphic in an advertising campaign. Companies are picking up on this new form of communication and it really is in its infancy. Memes were created to joke around and be playful. The internet is flooded with millions of memes because anyone can make it. Companies saw this and jumped on while it was running. Companies now use memes in social media and sometimes even commercials. A successful meme for a company is when its target audience can relate to it on a personal level. To do that, you need to know your target audience well and research what they want from your company.
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